If you are a Shein shopper, you already know that their clothes are extremely cheap.
What’s the secret? Does that low price imply poor quality? We answer all these questions below.
What is Shein?
Shein is a fashion brand created in 2012 by an American of Chinese origin that currently ships to more than 150 countries around the world. This chinese store is also a sales giant, thanks to its low prices, its fashionable clothes and its great presence in social networks such as TikTok.
If we had to define Shein in a few lines, these would be its main features:
- Their clothes have a wide variety of styles, from the latest trends to alternative style clothing. That is why more and more young people and influencers buy here.
- Its catalog has a wide variety of sizes, from XS to 5XL and also has its own plus size collection.
- It has a great presence in social media, and its mobile application is one of the most downloaded shopping apps.
- It is very easy to buy and return clothes from Shein, with free or very low shipping and return costs.
It has become one of the best sites to buy cheap clothes. Their prices are so low that there are many people reselling Shein clothes to create a local business.
This is their business model
In some countries we are used to pay quite a lot of money for clothes, so at first we were surprised that we were able to buy almost the same things in Shein for less than half the price.
However, this is a business model that is quite popular in China and follows the line of other brands like Xiaomi: offering a basic product, at an unbeatable price.
For this model to pay off, there are certain factors that must be met without affecting quality. Here are the reasons why Shein’s clothing is so cheap:
In big clothing brands, clothes are produced in different factories around the world, then delivered to warehouses located on different continents and from there, they reach the stores or your home, if you order online.
However, Shein avoids the middlemen and the garments go from the factory to a warehouse. From there, they are managed and shipped all over the world. By avoiding middlemen, they save costs.
No physical stores
Going to try on clothes in a store is very convenient. However, it has a high cost: rent, staff, maintenance… As Shein does not have physical stores, they can afford to have the cheapest clothes.
To compensate for this, Shein provides accurate information about their clothes (materials, finishes, size guide…) and in many countries offers free returns. So you can shop comfortably from home without worries.
In some countries where there is a lot of demand, Shein has opened pop-up stores. This is a way to bring the brand closer to its buyers. However, the cost of these campaigns is minimal compared to a conventional store.
Their warehouses are smaller
You may have already seen that at Shein there are deals every day. Not only are there discounted garments, they also offer discounts and coupons so you can buy cheaper.
This is because Shein is always looking for a stock rotation: it is better to sell everything with less profit margin than having the clothes in a warehouse. Through flash sales, they eliminate surplus stock in warehouses.
Spend less on advertising
Instead of advertising through billboards and TV commercials, Shein has focused on digital marketing. Thanks to word of mouth and social media.
This has meant that today, the brand has a powerful enough community to make itself known in a natural way with very little investment. And that’s why it can also offer lower prices.
Their goal is to be low cost
Within the fashion world, there are fewer and fewer low-cost clothing brands: Zara and other companies in the Indetex group have been raising their prices, while also raising the value of their brand.
Although Shein has launched some premium clothing lines, the basis of its business is the low-cost clothing model, accessible from anywhere in the world.
They base their profit on volume
Therefore, Shein’s goal is not to sell more expensive clothing, it is simply to sell a lot of garments, and that is why it is so cheap. We all know that making clothes is very cheap but then the brand increases prices to have better profit margins.
However Shein prefers to earn less per garment but make it so that more people can get their products regardless of the price.
Shein clothing is cheap, but is it worth buying?
Main article: Shein review
You can find many online sites with cheap clothes, but Shein has managed to offer a good quality product at a low price.
The quality of their clothes is very similar to other global brands like H&M or Zara, but their prices are very low. All their garments include detailed information on measurements, sizing, materials, care… As well as comments and photos from other buyers.
In addition, thanks to their promotions and low prices, they have built a portfolio of reliable customers who buy on a regular basis. Being trendy is no longer a matter of money thanks to Shein and their prices, discounts and promotions.
As if that were not enough, unlike other online sales platforms, Shein puts in value the care of its customers and its customer service center will always help you solve your doubts and problems effectively.